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Complete Guide to B2B Marketing, The: New Tactics, Tools, and Techniques to Compete in the Digital Economy,Used
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To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real.In The Complete Guide to B2B Marketing, King helps you succeed by focusing on the three pillars of cuttingedge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to: Systematically assess your context and customer, via personas, profiles, and other powerful techniques Choose among today's panoply of marketing options, tools, and techniques Build a more agile B2B marketing organization, and link its goals more tightly to strategy More accurately estimate marketing spend and ROI Systematically optimize demand generation and many other key functions Leverage highervalue approaches to web/mobile, SEO, and customer communitybuilding Gain more value from corporate standards and your creative services vendors Discover what worked and what didn't, and use this knowledge to improve more quicklyKing provides comprehensive, actionable resources, including bestpractices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a starttofinish marketing communications case study.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has two hundred eighty-eight pages. It provides comprehensive insights and strategies for effective B2B marketing.
- Q: What is the binding type of this book? A: The binding type is hardcover. This ensures durability and a professional look, ideal for reference.
- Q: What are the dimensions of this book? A: The dimensions are six point three five inches in length, one point one five inches in width, and nine point three inches in height. It is designed for easy handling and reading.
- Q: How do I use this book effectively? A: You can use this book as a comprehensive guide to improve your B2B marketing strategies. It includes actionable resources and best-practices checklists.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It covers fundamental concepts and provides practical tools to enhance marketing efforts.
- Q: What age group is this book appropriate for? A: This book is appropriate for adults and professionals in marketing. It focuses on advanced strategies in the business-to-business sector.
- Q: How do I keep this book in good condition? A: To keep this book in good condition, store it in a cool, dry place away from direct sunlight. Avoid bending the cover or pages.
- Q: Is this book safe for young readers? A: No, this book is not specifically designed for young readers. It targets professionals and individuals seeking advanced marketing knowledge.
- Q: What if my book arrives damaged? A: If your book arrives damaged, you should contact the seller for return options. Most sellers offer a warranty or return policy for damaged items.
- Q: Can I return this book if I don’t like it? A: Yes, you can typically return this book if you don’t like it. Check the seller's return policy for specific details on conditions and timeframes.
- Q: What marketing techniques does this book cover? A: This book covers automation, personalization, and experimentation as key marketing techniques. It provides insights on how to implement these effectively.
- Q: Who is the author of this book? A: The author is Kim Ann King, a top B2B marketer with extensive experience in the field. She shares her knowledge and best practices in this guide.
- Q: Are there practical examples in this book? A: Yes, the book includes a complete marketing communications case study. This helps illustrate the concepts and strategies discussed.
- Q: What type of marketing does this book focus on? A: This book focuses on B2B marketing strategies. It addresses the unique challenges and opportunities in the business-to-business sector.
- Q: Does the book include checklists for marketing? A: Yes, it includes best-practices checklists for various marketing tactics. These resources are designed to help you implement strategies efficiently.