Concepts and Cases in Retail and Merchandise Management,Used

Concepts and Cases in Retail and Merchandise Management,Used

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SKU: SONG1563670860
Brand: Brand: Fairchild Books n Visuals
Condition: Used
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This comprehensive casebook takes the reader into the real world of retail and merchandise management. Ninetyfive challenging cases the majority written specifically for this book present a wide variety of actual situations faced by professionals at all levels of management. The reader is asked to analyze inside infromation on businesses ranging from small sole proprietorships to industry titans.Each chapter begins with a detailed overview of concepts raised by the accompanying cases, allowing the book to be used alone or as a companion volume to another text.

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