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Conducting a Successful Capital Campaign: The New, Revised, and Expanded Edition of the Leading Guide to Planning and Implementi,Used
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This book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time.'National Society of Fund Raising Executives Journal on the 1st editionConducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now, in the longawaited second edition of the bestselling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and more. Other enhancements include:* A dramatically expanded resource section that includes samples of a strategic plan, market surveys, case statements, financial reports, pledge forms, newsletters, program brochures, a complete volunteer kit, and a postcampaign evaluation* New chapters on technology in fundraising, leadership gifts, and developing lasting relationships with donors* Updated examples and realworld lessons from diverse organizations that have conducted their own capital campaigns* The Dove Preparedness Index (DPI), a unique measurement tool that helps organizations simply and accurately assess their readiness to embark on a capital campaign* The new Continuous Lifetime Giving Program Model, including an analytical and segmented marketing approach to its implementation* A modernized version of the 80/20 rule, addressing the size and number of gifts that are needed to conduct a successful capital campaignPacked with checklists, formulas, and tables, Conducting a Successful Capital Campaign is sure to make difference in your capital campaign
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