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Conducting a Successful Capital Campaign: The New, Revised and Expanded Edition of the Leading Guide to Planning and Implementin,New
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This book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time.'National Society of Fund Raising Executives Journal on the 1st editionConducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now, in the longawaited second edition of the bestselling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and more. Other enhancements include: A dramatically expanded resource section that includes samples of a strategic plan, market surveys, case statements, financial reports, pledge forms, newsletters, program brochures, a complete volunteer kit, and a postcampaign evaluation New chapters on technology in fundraising, leadership gifts, and developing lasting relationships with donors Updated examples and realworld lessons from diverse organizations that have conducted their own capital campaigns The Dove Preparedness Index (DPI), a unique measurement tool that helps organizations simply and accurately assess their readiness to embark on a capital campaign The new Continuous Lifetime Giving Program Model, including an analytical and segmented marketing approach to its implementation A modernized version of the 80/20 rule, addressing the size and number of gifts that are needed to conduct a successful capital campaignPacked with checklists, formulas, and tables, Conducting a Successful Capital Campaign is sure to make difference in your capital campaign
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- Q: How many pages does this book have? A: This book has five hundred twenty-eight pages. It provides comprehensive information on planning and implementing capital campaigns.
- Q: What is the binding type of this book? A: This book is hardcover. The hardcover binding ensures durability and longevity, making it suitable for frequent reference.
- Q: Who is the author of this book? A: The author of this book is Kent E. Dove. He is known for his expertise in fundraising and capital campaigns.
- Q: What topics are covered in the book? A: This book covers various topics, including strategic planning, leadership roles, and donor relationships. It serves as a comprehensive guide for capital campaigns.
- Q: What is the size of the book? A: The book measures seven point thirty-six inches in length, one point eighteen inches in width, and nine point thirty-five inches in height. Its size is convenient for both reading and storage.
- Q: How do I implement the strategies from this book? A: To implement the strategies, read through the chapters and apply the checklists and templates provided. It offers practical guidance for executing a successful capital campaign.
- Q: Is this book suitable for beginners in fundraising? A: Yes, this book is suitable for beginners. It provides step-by-step guidance and resources that are easy to understand for those new to fundraising.
- Q: Can I use this book for online fundraising campaigns? A: Yes, this book includes discussions on technology in fundraising. It offers insights applicable to both traditional and online fundraising efforts.
- Q: What resources are included in the book? A: The book includes a resource section with samples of strategic plans, case statements, and pledge forms. These resources are designed to aid in executing capital campaigns.
- Q: Does the book contain real-world examples? A: Yes, the book features updated examples and lessons from various organizations. These examples illustrate successful capital campaign strategies.
- Q: What is the Continuous Lifetime Giving Program Model mentioned? A: The Continuous Lifetime Giving Program Model is an analytical approach to donor relationships. It helps organizations implement effective marketing strategies.
- Q: How do I maintain the information in this book? A: To maintain the information, keep the book in a safe, dry place. Regularly review the content to stay updated on capital campaign strategies.
- Q: What if I find the book damaged upon arrival? A: If the book arrives damaged, please contact customer support for assistance. They will guide you through the return or exchange process.
- Q: Is there a return policy for this book? A: Yes, there is a return policy. Please check the retailer's website for specific details regarding returns and exchanges.
- Q: Can I use the checklists in the book for my organization? A: Yes, the checklists are designed for use by organizations. They provide practical steps to help plan and manage capital campaigns effectively.
- Q: What kind of updates are in the second edition of the book? A: The second edition includes new chapters, expanded resources, and updated examples. These enhancements reflect current trends in capital fundraising.