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Conducting a Successful Fundraising Program: A Comprehensive Guide and Resource,Used
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The complete resource for fundraisers in any nonprofit organization!Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organization publications, direct mail samples, model case statements, telemarketing scripts, special events checklists, and more. This allinone resource covers all the traditional elements of fundraisingincluding annual giving, major gifts and planned giving, corporate and foundation relations, prospect research and management, and fundraising literature and promotionsas well as current issues such as gift administration, technology, and the use of consultants and paid solicitors in the solicitation process. Dove identifies the ten prerequisites that predict success in fundraising and then leads the reader stepbystep through every phase of the fundraising process, and provides specific advice on the elements crucial to any program's success.
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