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Internetbased surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using moretraditional telephone or mail methods. Based on evidence in the literature and reallife case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using email and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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