Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage,New

Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage,New

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Business Models for Transforming Customer RelationshipsWhat if there were a way to turn occasional, sporadic transactions with customers into longterm, continuous relationshipswhile simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing tradeoffs between superior customer experience and low cost?This is the promise of a connected strategy. New forms of connectivityinvolving frequent, lowfriction, customized interactionsmean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are winwin: Customers get a dramatically improved experience, while companies boost operational efficiency.In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With indepth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathwaysrespondtodesire, curated offering, coach behavior, and automatic executionfor turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategyIntegrating rich examples, howto advice, and practical tools in the form of 'workshop chapters' throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.

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Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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We accept payments with :
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