Console Wars: Sega, Nintendo, And The Battle That Defined A Generation,Used
Console Wars: Sega, Nintendo, And The Battle That Defined A Generation,Used

Console Wars: Sega, Nintendo, And The Battle That Defined A Generation,Used

In Stock
SKU: SONG0062276700
Brand: Dey Street Books
$10.22
Quantity
Add to wishlist
Add to compare

Processing time: 1-3 days

US Orders Ships in: 3-5 days

International Orders Ships in: 8-12 days

Return Policy: 15-days return on defective items

Payment Option
Payment Methods

Help

If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.

Customer service

All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com

Sale & Press

If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com

Now A Documentary On Cbs All Access.Following The Success Of The Accidental Billionaires And Moneyball Comes Console Warsa Mesmerizing, Behindthescenes Business Thriller That Chronicles How Sega, A Small, Scrappy Gaming Company Led By An Unlikely Visionary And A Team Of Rebels, Took On The Juggernaut Nintendo And Revolutionized The Video Game Industry.In 1990, Nintendo Had A Virtual Monopoly On The Video Game Industry. Sega, On The Other Hand, Was Just A Faltering Arcade Company With Big Aspirations And Even Bigger Personalities. But That Would All Change With The Arrival Of Tom Kalinske, A Man Who Knew Nothing About Videogames And Everything About Fighting Uphill Battles. His Unconventional Tactics, Combined With The Blood, Sweat And Bold Ideas Of His Renegade Employees, Transformed Sega And Eventually Led To A Ruthless Davidandgoliath Showdown With Rival Nintendo.The Battle Was Vicious, Relentless, And Highly Profitable, Eventually Sparking A Global Corporate War That Would Be Fought On Several Fronts: From Living Rooms And Schoolyards To Boardrooms And Congress. It Was A Onceinalifetime, Noholdsbarred Conflict That Pitted Brother Against Brother, Kid Against Adult, Sonic Against Mario, And The Us Against Japan.Based On Over Two Hundred Interviews With Former Sega And Nintendo Employees, Console Wars Is The Underdog Tale Of How Kalinske Miraculously Turned An Industry Punchline Into A Market Leader. Its The Story Of How A Humble Family Man, With An Extraordinary Imagination And A Gift For Turning Problems Into Competitive Advantages, Inspired A Team Of Underdogs To Slay A Giant And, As A Result, Birth A $60 Billion Dollar Industry.A Best Book Of The Year: Npr, Slate, Publishers Weekly, Goodreads

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

Recently Viewed