Title
Construir marcas poderosas,Used
Delivery time: 8-12 business days (International)
Construir marcas slidas es una necesidad ineludible para cualquier empresa que quiera sobrevivir y prosperar en un entorno crecientemente competitivo. La marca es un activo estratgico y la principal fuente de ventaja competitiva. Para demostrarlo Aaker utiliza casos de empresas reales como General Elctric, Kodak, McDonald's y muchas otras. En este libro, Aaker expone de forma prctica todo aquello que puede ayudar a su empresa a maximizar el valor de sus marcas. En la actualidad, los ejecutivos de muchas empresas estn tratando de evitar que sus productos se conviertan en simples mercaderas (commodities), para lo cual estn reconsiderando el concepto de marca, al contemplarla como uno de los elementos fundamentales de la estrategia empresarial.Para ello, este libro es de imprescindible lectura, si quieren estar preparados para la 'batalla'.Prlogo 1.Qu es una marca poderosa?2.Construir una marca: la historia de Saturn3.Sistema de identidad de la marca4.Asociaciones organizativas5.Personalidad de la marca6.Implementacin de la identidad7.Gestionar sistemas de marcas8.Apalancar la marca9.Medir el valor de la marca entre productos y mercados10.Organizarse para la construccin de marcas
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.