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Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Tailored for upperlevel undergraduate and MBA students, Assaels Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on webrelated issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, threechapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
I had high hopes for this book given the title, but it didn’t live up to them for me. Some sections felt repetitive, and I struggled to stay engaged. Maybe it just wasn’t the right fit for my needs.
L
Lucas Chen
Not what I expected
I had high hopes for this book given the title, but it didn’t live up to them for me. Some sections felt repetitive, and I struggled to stay engaged. Maybe it just wasn’t the right fit for my needs.
L
Lucas Chen
Not what I expected
I had high hopes for this book given the title, but it didn’t live up to them for me. Some sections felt repetitive, and I struggled to stay engaged. Maybe it just wasn’t the right fit for my needs.
A
Aisha Khan
Perfect for my marketing class
I used this book for my marketing class and it really helped clarify a lot of concepts. The strategic approaches were helpful for our assignments. Just wish the delivery had been a bit faster, but that’s not the book’s fault!
A
Aisha Khan
Perfect for my marketing class
I used this book for my marketing class and it really helped clarify a lot of concepts. The strategic approaches were helpful for our assignments. Just wish the delivery had been a bit faster, but that’s not the book’s fault!
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
