Title
Consumer Behavior: An Applied Approach,New
Delivery time: 8-12 business days (International)
New Fifth Edition Now Available!The positive turn in our economy since the Great Recession of 2007 through 2009 has reconfigured our outlook with regard to employment, inflation, and energy prices, as well as our willingness to spend and consume ...The recent trend toward increasing global cooperation among blocks of countries was designed to obtain high standards of living for all participants. The authors of Consumer Behavior: An Applied Approach apply this successful principle of interdependency to the field of marketing. Every chapter features a crossfunctional debate exercise tied to the chapters opening vignette. These help students apply the chapters principles to other businessrelated disciplines such as accountancy, management, finance, production, and law. Each chapter contains three crossfunctional points of view in the Website material. These segments expose students to related disciplines and show them the interrelationship of marketing and consumer behavior to the other functional areas of business: Finance and Economics, Politics, and Strategy and Ethics.The new 5th edition of Consumer Behavior: An Applied Approach gets the reader involved by featuring: An orderly approach to consumer influences. The book starts with the individual influences on behavior and then broadens the perspective to include relevant social/cultural forces. Opening vignettes and corresponding Internet exercises to ease readers into each chapter topic. Consumer Behavior in Practice, Global Opportunity and Ethical Dilemma vignettes are entertaining and informative applications that tie in the chapter material with thoughtprovoking questions. A running glossary of terms is provided in the page margins to highlight key terms and help students review chapters at a glance. A completely integrated online learning website that includes original chapter cases, video links, interactive selftests, PowerPoint presentations, along with instructors resources such as answers to review questions, case solutions, and test bank.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.