Consumer Behavior And Marketing Strategy (Irwin Series In Marketing),Used

Consumer Behavior And Marketing Strategy (Irwin Series In Marketing),Used

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SKU: SONG0256079617
Brand: Ergodebooks
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Provides Students With The Knowledge And Skills Necessary To Perform Consumer Analyses That Can Be Used For Understanding Markets And Developing Effective Marketing Strategies. The Wheel Of Consumer Analysis Helps The Reader Understand How Consumer Affect And Cognition, Consumer Behaviour, Consumer Environment, And Marketing Strategy Interact.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: What is the main focus of 'Consumer Behavior and Marketing Strategy'? A: The book primarily focuses on equipping students with the knowledge and skills to conduct consumer analyses. It explores the interplay between consumer affect, cognition, behavior, environment, and marketing strategy.
  • Q: Who is the author of this book? A: The author of 'Consumer Behavior and Marketing Strategy' is Peter J. Paul.
  • Q: What is the edition of this book? A: This book is in its 2nd edition.
  • Q: How many pages does the book contain? A: The book contains a total of 608 pages.
  • Q: What type of binding does this book have? A: The book is available in paperback binding.
  • Q: When was 'Consumer Behavior and Marketing Strategy' published? A: The book was published in January 1990.
  • Q: Is this book suitable for beginners in marketing? A: Yes, the book is designed to provide foundational knowledge suitable for students and beginners interested in consumer behavior and marketing strategies.
  • Q: What is the condition of the book? A: The item is listed as being in 'Very Good' condition.
  • Q: Does the book cover the 'Wheel of Consumer Analysis'? A: Yes, the book includes the 'Wheel of Consumer Analysis' as a framework to help readers understand the various aspects of consumer analysis.
  • Q: What category does this book fall under? A: The book falls under the category of Management & Leadership.

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