Consumer Behavior: Buying, Having, and Being,Used
Consumer Behavior: Buying, Having, and Being,Used

Consumer Behavior: Buying, Having, and Being,Used

In Stock
SKU: SONG0134129938
Brand: Pearson
$12.25
Quantity
Add to wishlist
Add to compare

Processing time: 1-3 days

US Orders Ships in: 3-5 days

International Orders Ships in: 8-12 days

Return Policy: 15-days return on defective items

Payment Option
Payment Methods

Help

If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.

Customer service

All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com

Sale & Press

If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com

Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age.In the 12th Edition, uptodate content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance. This makes it easy to apply the theory outside of class and maintain an edge in the fluid and evolving field of consumer behavior.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: What is the main focus of 'Consumer Behavior: Buying, Having, and Being'? A: 'Consumer Behavior: Buying, Having, and Being' explores the processes involved before, during, and after purchasing products. It emphasizes how ownership and the absence of products influence our lives, particularly in the context of social media and the digital landscape.
  • Q: Who is the author of this book? A: The book is authored by Michael Solomon, a recognized expert in consumer behavior.
  • Q: What edition of the book is available? A: This is the 12th edition of 'Consumer Behavior: Buying, Having, and Being', featuring updated content that reflects current marketing trends and changes.
  • Q: How many pages does the book have? A: 'Consumer Behavior: Buying, Having, and Being' consists of 624 pages, providing comprehensive coverage of the subject.
  • Q: When was this book published? A: The book was published on January 14, 2016.
  • Q: Is the book available in different formats? A: This book is available in hardcover format, which is ideal for durability and longevity.
  • Q: What topics does the book cover? A: The book covers various topics related to consumer behavior, including the impact of marketing, social media, and personal relevance on purchasing decisions.
  • Q: Is this book suitable for professionals and students? A: Yes, the book is designed to be relevant for both professionals in the field and students, making it applicable in real-world situations.
  • Q: What is the condition of the book being sold? A: The book is listed as new, ensuring that buyers receive it in pristine condition.
  • Q: Can this book help me understand consumer behavior trends? A: Yes, the updated content in the 12th edition provides insights into major trends and changes in consumer behavior, which are essential for understanding the evolving market.

Recently Viewed