Consumer Behavior,New
Consumer Behavior,New
Consumer Behavior,New

Consumer Behavior,New

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SKU: DADAX0324271972
Brand: Brand: South-Western College Pub
Condition: New
$127.84
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CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multidisciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways what motivates them, what captures their attention, and what retains their loyalty, turning 'customers' into 'fans' of an organization.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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