Consumer Behavior With Ddb Lifestyle Study Data Disk (Consumer Behavior: Building Marketing Strategy),New
Consumer Behavior With Ddb Lifestyle Study Data Disk (Consumer Behavior: Building Marketing Strategy),New

Consumer Behavior With Ddb Lifestyle Study Data Disk (Consumer Behavior: Building Marketing Strategy),New

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This Book Is A Strategic Look At Consumer Behavior In Order To Guide Successful Marketing Activities. The Wheel Of Consumer Analysis Is The Organizing Factor In The Book. The Four Major Parts Of The Wheel Are Consumer Affect And Cognition, Consumer Behavior, Consumer Environment, And Marketing Strategy. Each Of These Components Is The Topic Of One Of The Four Major Sections In The Book.

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of 'Consumer Behavior with DDB LifeStyle Study Data Disk'? A: The book provides a strategic analysis of consumer behavior to guide successful marketing activities, focusing on the Wheel of Consumer Analysis.
  • Q: How many pages does this book have? A: The book has 778 pages.
  • Q: What is the binding type of this book? A: This book is bound in hardcover.
  • Q: Who is the author of this book? A: The author of the book is Delbert Hawkins.
  • Q: When was this book published? A: This book was published on January 27, 2009.
  • Q: What are the main topics covered in the book? A: The book covers consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy.
  • Q: Is this book suitable for beginners in marketing? A: Yes, the strategic insights and comprehensive approach make it suitable for both beginners and seasoned marketers.
  • Q: What edition of the book is available? A: The book is available in its 11th edition.
  • Q: What condition is the book in? A: The book is brand new.
  • Q: Does this book come with any additional resources? A: Yes, it includes DDB LifeStyle Study Data Disk as an additional resource for deeper analysis.