Consumer Behaviour In Twowheeler Industry: A Study of Motorcycle Users in India,Used

Consumer Behaviour In Twowheeler Industry: A Study of Motorcycle Users in India,Used

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In India, those who use private transportation, majority of them depend on twowheelers due to convenience, less traffic problems, less price compared to four wheelers, less running and maintenance cost etc. In twowheeler industry, a large number of Indian and foreign players are competing for higher market share. They focus on consumer psychology for providing the required features in two wheelers, for designing their advertisements, and for identifying better ways of communication to the consumers. This book contains the research study on understanding consumer behaviour of motorcycle users, as a part of two wheelers, in the state of Gujarat, India. Extensive data analysis has been carried out using various statistical tools. The study identifies some factors / features of motorcycle that are relatively more important to consumers. The book will be helpful in better understanding of behaviour of motorcycle users in the developing countries like India, and will provide a great help to twowheeler marketers, research scholars and management students.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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