Title
Consumer Confusion im Handel: Ein umweltpsychologisches Erklrungsmodell (MarketingManagement) (German Edition),Used
Delivery time: 8-12 business days (International)
Product Description Markus Schweizer identifiziert im Zuge der Skalenentwicklung fr Consumer Confusion die Auslser fr die Konfusion der Konsumenten und bestimmt die Reduktionsstrategien. Er stellt ein Positionierungs und Profilierungskonzept vor, das die Entwicklung von Kundenorientierung und begeisterung untersttzen soll. From the Back Cover Der verstrkte Wettbewerb fhrt dazu, dass viele Unternehmen fr die Entwicklung geeigneter Profilierungsmanahmen zu wenig Zeit zur Disposition stellen. Eine fundierte Planung, der soziale Austausch, fruchtbares Nachdenken und das Verstndnis der Kundenbedrfnisse gehen zunehmend verloren. Das fehlende Orientierungssignal birgt die Gefahr von Consumer Confusion: Angesichts zahlreicher Optionen, vernderter Verpackungen, Regalumstellungen und unbersichtlicher Sortimente ist der Kunde hufig berfordert. Markus Schweizer identifiziert im Zuge der Skalenentwicklung fr Consumer Confusion die Auslser des Phnomens und bestimmt die Reduktionsstrategien. Er stellt ein Positionierungs und Profilierungskonzept vor, das die Entwicklung von Kundenorientierung und begeisterung untersttzen soll. Bei seinen berlegungen beschrnkt sich der Autor nicht auf das Produktangebot, sondern bercksichtigt die gesamte Ladenumwelt. About the Author Dr. Markus Schweizer ist Habilitand und Forschungsbereichsleiter am Gottlieb Duttweiler Lehrstuhl fr Internationales Handelsmanagement des Instituts fr Marketing und Handel (IMH) der Universitt St. Gallen (HSG), Schweiz.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.