Consumer Social Values (Marketing and Consumer Psychology Series),Used
Consumer Social Values (Marketing and Consumer Psychology Series),Used

Consumer Social Values (Marketing and Consumer Psychology Series),Used

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SKU: SONG1138240435
Brand: Routledge
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Social values are central to peoples lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors.With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through crosscultural research. It incorporates input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; meansend chains; relations among goals; motives; religion and personality; value measurement and values related to specific services and industries.Consumer Social Values is an essential resource for scholars, students, and practitioners of consumer psychology and marketing communications.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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