Title
Consumer Value im Category ManagementModell nach ECR: Kritische Diskussion und empirische Evaluierung (German Edition),Used
Delivery time: 8-12 business days (International)
Product Description Christina Holweg geht der Frage nach, welche Leistungsbereiche fr Handelsunternehmen Consumer Value generieren. Sie leitet ein erweitertes Category ManagementModell ab, das auch qualitative Aspekte und die Leistungsbereiche Personal und den PointofSale reflektiert. From the Back Cover Category Management hat sich in der Praxis als Ansatz zur Optimierung von Warengruppen durchgesetzt und in den letzten Jahren wesentlich zur Weiterentwicklung von HerstellerHndlerBeziehungen beigetragen. Das Category ManagementModell nach ECR (Efficient Consumer Response) verfolgt als Hauptziel die Schaffung von Consumer Value bzw. Kundennutzen. Bislang mangelt es jedoch an methodischen Grundlagen und empirischen Nachweisen fr das Modell. Christina Holweg gibt zunchst einen umfassenden berblick ber die internationale Literatur zu Category Management aus der Perspektive der Forschung und der Praxis. Im empirischen Teil geht sie der Frage nach, welche Leistungsbereiche fr Handelsunternehmen Consumer Value generieren. Der methodisch innovative Single SourceAnsatz ermglicht dabei sowohl die Einstellungen als auch das Verhalten von Konsumenten zu analysieren. Aus ihren Erkenntnissen leitet die Autorin ein erweitertes Category ManagementModell ab, das auch qualitative Aspekte und die Leistungsbereiche Personal und den PointofSale reflektiert. About the Author Dr. Christina Holweg promovierte bei Univ.Prof. Dr. Peter Schnedlitz am Institut fr Handel und Marketing der Wirtschaftsuniversitt Wien. Sie ist als Assistant Professor am Institut fr Handel und Marketing ttig und begleitet Wirtschaftsprojekte in Bereichen der Konsumgterindustrie, Marketing und Verkauf.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.