Title
Consumption Intensified: The Politics of MiddleClass Daily Life in Brazil,Used
Delivery time: 8-12 business days (International)
Consumption Intensified examines how selfidentified middle class Brazilians in So Paulo redefined their class during Brazils economic crisis of 19811994. With inflation soaring to an astounding 2700 percent, their consumption practices intensified, not only in relation to the national crisis but also to the expanding global consumer culture. Drawing on her observations of everyday practices and on representations of the middle class in popular culture, anthropologist Maureen ODougherty explores both the logic and incoherence of middle to uppermiddleclass Brazilian life.With the supports of middleclass living threatenedjob security, quality education, home ownership, savings, ease of consumptionthe means and meaning of middle class were thrown into question. The sector thus redefined itself through both class and racebased claims of moral and cultural superiority and through privileged consumption, a definition the media underscored by continually addressing middleclass Brazilians as consumersor rather, as consumers denied. In these times, adults became more flexible in employment, and put stakes in their childrens expensive private education. They engaged in elaborate comparison shopping, stockpiling of goods, and financial strategizing. Ongoing desire for distinction and first world modernity prompted these Brazilians to buy foreign goods through contraband, thereby defying state protectionist policy. Discontented with the constraints of the national economy, they welcomed neoliberalism.By uncovering connections between culture and politics, ODougherty complicates understandings of the middle class as a social group and category. Illuminating the intricate relation between identity and local and global consumption, her work will be welcomed by students and scholars in anthropology and Latin American studies, and those interested in consumption, popular culture, politics, and globalization.
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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