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Contagious: Why Things Catch On
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The New York Times Bestseller That Explains Why Certain Products And Ideas Become Popular.Jonah Berger Knows More About What Makes Information Go Viral Than Anyone In The World. Daniel Gilbert, Author Of The Bestseller Stumbling On Happinesswhat Makes Things Popular? If You Said Advertising, Think Again. People Dont Listen To Advertisements, They Listen To Their Peers. But Why Do People Talk About Certain Products And Ideas More Than Others? Why Are Some Stories And Rumors More Infectious? And What Makes Online Content Go Viral?Wharton Marketing Professor Jonah Berger Has Spent The Last Decade Answering These Questions. Hes Studied Why New York Times Articles Make The Papers Own Most Emailed List, Why Products Get Word Of Mouth, And How Social Influence Shapes Everything From The Cars We Buy To The Clothes We Wear To The Names We Give Our Children.In Contagious, Berger Reveals The Secret Science Behind Wordofmouth And Social Transmission. Discover How Six Basic Principles Drive All Sorts Of Things To Become Contagious, From Consumer Products And Policy Initiatives To Workplace Rumors And Youtube Videos. Learn How A Luxury Steakhouse Found Popularity Through The Lowly Cheesesteak, Why Antidrug Commercials Might Have Actually Increased Drug Use, And Why More Than 200 Million Consumers Shared A Video About One Of The Most Boring Products There Is: A Blender.Contagious Provides Specific, Actionable Techniques For Helping Information Spreadfor Designing Messages, Advertisements, And Content That People Will Share. Whether Youre A Manager At A Big Company, A Small Business Owner Trying To Boost Awareness, A Politician Running For Office, Or A Health Official Trying To Get The Word Out, Contagious Will Show You How To Make Your Product Or Idea Catch On.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book Contagious have? A: The book Contagious has two hundred fifty-six pages. It provides extensive insights into why products and ideas become popular.
- Q: What is the binding type of Contagious? A: Contagious is available in paperback binding. This makes it easy to handle and suitable for reading on the go.
- Q: Who is the author of Contagious? A: The author of Contagious is Jonah Berger. He is a Wharton marketing professor with extensive research on social transmission.
- Q: What genre does Contagious belong to? A: Contagious belongs to the advertising genre. It explores the science behind why certain ideas and products catch on.
- Q: What are the dimensions of the book Contagious? A: The dimensions of Contagious are five point five one inches in length, zero point six inches in width, and eight point three nine inches in height.
- Q: What are the main themes discussed in Contagious? A: Contagious discusses themes of word-of-mouth, social influence, and how information spreads. It offers actionable techniques for making ideas contagious.
- Q: How can I apply the techniques from Contagious? A: You can apply the techniques from Contagious by designing messages and advertisements that resonate with your audience. The book provides specific, actionable strategies for creating shareable content.
- Q: Is Contagious suitable for business owners? A: Yes, Contagious is suitable for business owners. It offers insights on boosting awareness and using word-of-mouth to promote products and ideas.
- Q: How does Contagious help with marketing strategies? A: Contagious helps with marketing strategies by revealing six principles that drive products to become popular. It focuses on understanding consumer behavior and social influence.
- Q: What age group is Contagious appropriate for? A: Contagious is appropriate for adults and older teens interested in marketing and advertising. Its themes are more suited for a mature audience.
- Q: How should I store the book Contagious? A: Store Contagious in a cool, dry place away from direct sunlight. This will help preserve the condition of the paperback binding.
- Q: Can I return the book if I'm not satisfied? A: Return policies vary by seller, but typically, you can return the book if it's in original condition. Check the specific return policy where you purchased it.
- Q: What if my copy of Contagious arrives damaged? A: If your copy of Contagious arrives damaged, contact the seller immediately for a replacement. Most sellers offer customer support for such issues.
- Q: Is there a warranty for the book Contagious? A: Books typically do not come with warranties. However, check with the seller for any specific guarantees regarding your purchase.
- Q: What should I do if I have questions about the content of Contagious? A: If you have questions about the content of Contagious, consider reaching out to the author or participating in online discussions and book clubs.