Title
Contagious: Why Things Catch On,New
Delivery time: 8-12 business days (International)
The New York Times bestseller that explains why certain products and ideas become popular.?Jonah Berger knows more about what makes information ?go viral? than anyone in the world.? Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don?t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He?s studied why New York Times articles make the paper?s own Most Emailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.In Contagious, Berger reveals the secret science behind wordofmouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why antidrug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.Contagious provides specific, actionable techniques for helping information spreadfor designing messages, advertisements, and content that people will share. Whether you?re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
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Frequently Asked Questions
- Q: What is the main topic of 'Contagious: Why Things Catch On'? A: 'Contagious: Why Things Catch On' explores the science behind why certain products, ideas, and stories become popular, focusing on the principles of word-of-mouth and social transmission.
- Q: Who is the author of 'Contagious'? A: The book is authored by Jonah Berger, a Wharton marketing professor who has researched the dynamics of social influence and virality.
- Q: When was 'Contagious' published? A: 'Contagious' was published on March 5, 2013.
- Q: What type of binding does the book have? A: 'Contagious' is available in hardcover binding.
- Q: How many pages does 'Contagious' have? A: 'Contagious' consists of 256 pages.
- Q: What are some key themes discussed in 'Contagious'? A: The book discusses themes such as the six principles that drive contagious ideas, the impact of social influence, and actionable techniques for making content shareable.
- Q: Is 'Contagious' suitable for business professionals? A: 'Contagious' is suitable for business professionals, marketers, politicians, and anyone interested in understanding how to make products or ideas catch on.
- Q: Can 'Contagious' help with online marketing strategies? A: 'Contagious' offers specific techniques that can be applied to online marketing strategies to enhance message sharing and engagement.
- Q: What makes 'Contagious' a bestseller? A: 'Contagious' is a New York Times bestseller due to its insightful analysis and practical advice on virality and consumer behavior.
- Q: Are there any reviews from notable figures for 'Contagious'? A: Yes, the book has received praise from notable figures, including Daniel Gilbert, who acknowledges Jonah Berger's expertise in understanding what makes information go viral.