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Contagious: Why Things Catch On,New
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The New York Times bestseller that explains why certain products and ideas become popular.?Jonah Berger knows more about what makes information ?go viral? than anyone in the world.? Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don?t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He?s studied why New York Times articles make the paper?s own Most Emailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.In Contagious, Berger reveals the secret science behind wordofmouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why antidrug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.Contagious provides specific, actionable techniques for helping information spreadfor designing messages, advertisements, and content that people will share. Whether you?re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
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- Q: What is the page count of the book? A: The book 'Contagious: Why Things Catch On' has two hundred fifty-six pages. This provides ample content to explore the principles of why ideas and products become popular.
- Q: What is the binding type of this book? A: The book is a hardcover edition. This binding type offers durability and a premium feel, making it suitable for long-term use.
- Q: What are the dimensions of the book? A: The book measures five point five one inches in length, one inch in width, and eight point three nine inches in height. These dimensions make it a convenient size for reading and storage.
- Q: How do I use the insights from this book? A: You can apply the insights by implementing the six principles of contagiousness in your marketing strategies. This includes creating messages that encourage sharing among peers.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It provides clear explanations and actionable techniques that anyone can understand and implement.
- Q: What age group is this book appropriate for? A: The book is suitable for readers aged eighteen and up. It addresses concepts in marketing and social influence that are relevant to adults.
- Q: How should I store this book to keep it in good condition? A: Store the book in a cool, dry place away from direct sunlight. This will help prevent fading and damage to the cover and pages.
- Q: Can I clean the book if it gets dirty? A: Yes, you can clean the book's cover gently with a damp cloth. Avoid using harsh chemicals that might damage the material.
- Q: What is the shelf-life of the insights in this book? A: The insights in this book are timeless, as they are based on principles of human behavior. They remain relevant as long as social dynamics exist.
- Q: What if my book arrives damaged? A: If your book arrives damaged, you should contact the seller for a return or exchange. Most sellers have policies in place to address damaged items.
- Q: Is this book a good choice for marketing professionals? A: Yes, this book is an excellent choice for marketing professionals. It provides valuable insights into consumer behavior and effective marketing strategies.
- Q: How does this book compare to other marketing books? A: This book stands out for its focus on the science of word-of-mouth and social transmission, unlike many marketing books that focus primarily on advertising.
- Q: What should I do if I have questions about the content? A: If you have questions about the content, consider discussing it in a book club or seeking out online forums. Engaging with others can enhance your understanding.
- Q: Is there any warranty on this book? A: Generally, books do not come with a warranty. However, you can check the return policy for the specific retailer from whom you purchased the book.
- Q: Are there any hidden fees when purchasing this book? A: No, there are typically no hidden fees when purchasing this book. Just be aware of any shipping costs or taxes that may apply.