Contemporary Advertising and Integrated Marketing Communications,New

Contemporary Advertising and Integrated Marketing Communications,New

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SKU: DADAX1259548155
Brand: McGraw-Hill Education
Sale price$171.37 Regular price$244.81
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CONTEMPORARY ADVERTISING, 13e, is one of the bestselling advertising texts in this field. Known as the coffee table book for Advertising, it is known for its current examples, the author s ability to pull from realworld experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative standpoint and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.'

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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