Contemporary Brand Management,New

Contemporary Brand Management,New

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SKU: DADAX1452242879
Brand: Sage Publications
Condition: New
$95.93
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Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in todays global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firms brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (halfterm or 6 weeks in length), this text is the ideal companion for upperlevel, graduate, or executivelevel students seeking a practical knowledge of brand management concepts and applications.

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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

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