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Contemporary Marketing, 17Th Edition, Is The Proven, Premier Teaching And Learning Resource For Foundational Marketing Courses. The Authors Provide Thorough Coverage Of Essential Marketing Principles, Exploring All Components Of The Marketing Mix, And Providing Practical Guidance To Help Students Prepare For Successful Marketing Careers. This Trusted Product Continues To Grow Stronger With Each Groundbreaking New Edition, Preserving What Has Made Previous Editions Perennial Bestsellers, While Adding Innovative New Features And Uptodate Information On Current Trends, Topics, Research, And Best Practices In This Everevolving Field.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What are the dimensions of the book? A: The book measures eight point two seven inches in length, zero point seven five inches in width, and ten point five one inches in height.
- Q: How many pages does 'Contemporary Marketing' have? A: The book contains zero pages.
- Q: What type of binding does this book have? A: The book is available in paperback binding.
- Q: Who is the author of 'Contemporary Marketing'? A: The author of the book is Louis E. Boone.
- Q: What edition is 'Contemporary Marketing'? A: This is the seventeenth edition of 'Contemporary Marketing'.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners as it covers foundational marketing principles.
- Q: How can I apply the concepts from this book? A: You can apply the concepts by implementing the marketing principles and strategies discussed in real-world marketing scenarios.
- Q: Is there a recommended age group for this book? A: This book is intended for college students and adult learners.
- Q: Can I use this book for a marketing course? A: Yes, this book is an excellent resource for foundational marketing courses.
- Q: How should I store this book to keep it in good condition? A: Store the book in a cool, dry place, away from direct sunlight to prevent fading.
- Q: Are there any specific care instructions for this book? A: Keep the book dry and avoid exposing it to excessive moisture to maintain its condition.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you can contact the seller for a return or replacement.
- Q: Does the book come with a warranty? A: No, typically books do not come with a warranty.
- Q: Can I return the book if I'm not satisfied? A: Yes, you can return the book according to the seller's return policy.
- Q: Is this book suitable for professionals in marketing? A: Yes, this book is suitable for both students and professionals looking to refresh their marketing knowledge.
- Q: How does 'Contemporary Marketing' compare to other marketing books? A: This book is well-regarded for its comprehensive coverage of essential marketing principles and current trends.