Title
Contemporary Marketing (MindTap Course List),Used
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Reimagine a practically focused and timely introduction to the foundations of marketing today with the innovative approach found in Boone/Kurtz's bestselling CONTEMPORARY MARKETING, 19E with MindTap. This edition focuses on applicationbased learning with streamlined content that highlights real skills that marketing professionals use on a regular basis. Rather than introducing an overly broad array of topics, this edition thoroughly explores today's most relevant and important concepts, including marketing analytics and the career readiness skills most important for your success. As a result, you learn more in less time. Memorable opening and closing examples for each section further advance learning objectives and demonstrate concepts in action to increase your comprehension and retention of key concepts. In addition, MindTap digital activities reinforce concepts and provide Excel Online practice working with marketing analytics to further prepare you for effective marketing in today's times.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has four hundred ninety-six pages. It provides extensive coverage of contemporary marketing topics.
- Q: What is the binding type of this book? A: The binding type is paperback. This makes it lightweight and easy to carry.
- Q: What are the dimensions of the book? A: The dimensions are eight point five inches by ten inches by one inch. This size is standard for textbooks.
- Q: Who is the author of Contemporary Marketing? A: The author is Louis Boone. He is known for his expertise in marketing education.
- Q: What edition is this book? A: This is the nineteenth edition of Contemporary Marketing. It includes updated content reflecting current marketing practices.
- Q: What is the main focus of this book? A: The main focus is application-based learning in marketing. It emphasizes practical skills and relevant concepts.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It provides a foundational understanding of marketing principles.
- Q: How does this book help with career readiness? A: This book emphasizes career readiness skills. It includes concepts that are important for success in marketing careers.
- Q: Does the book include digital activities? A: Yes, it includes MindTap digital activities. These activities reinforce concepts and provide practical marketing analytics practice.
- Q: How can I use this book effectively? A: You can use this book by following each chapter's structure. Engage with the examples and complete the MindTap activities.
- Q: What type of learners is this book best for? A: This book is best for visual and practical learners. It uses real-world examples to illustrate marketing concepts.
- Q: What is the recommended way to care for this book? A: To care for this book, keep it dry and store it in a cool place. Avoid exposing it to direct sunlight.
- Q: Can this book be used for advanced marketing courses? A: Yes, it can be used for advanced marketing courses. However, it is primarily designed for introductory courses.
- Q: What should I do if my book arrives damaged? A: If your book arrives damaged, contact the seller for a replacement. Most sellers have return policies for such issues.
- Q: Is there a warranty on this book? A: No, there is typically no warranty on books. However, you can check the return policy of the seller.
- Q: What if I need help with the MindTap digital activities? A: If you need help, refer to the MindTap support resources. They provide guidance on using the digital platform.