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Contemporary Selling: Building Relationships, Creating Value 4th edition,Used
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Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshalls Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most uptodate and studentfriendly selling textbook available anywhere today.The latest edition incorporates a new chapter on social media and technologyenabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features:Expert Advice chapter openers showing how each chapters sales concepts are applied in the real worldInchapter Ethical Dilemmas that help students identify and handle effectively the numerous ethical issues that arise in sellingMinicases to help students understand and apply the principles they have learned in the classroomRoleplays at the end of each chapter enabling students to learn by doingSpecial appendices on selling math and developing a professional sales proposalVideo material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide.Further resources for instructors and students are available at www.routledge.com/cw/johnston9780415523509 .
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