Contemporary Visual Merchandising (5th Edition) (Fashion Series),Used

Contemporary Visual Merchandising (5th Edition) (Fashion Series),Used

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SKU: SONG0135007615
UPC: 9780135007617
Brand: Pearson
Condition: Used
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The trusted visual merchandising resource for students and professionals alike, CONTEMPORARY VISUAL MERCHANDISING, 5/e introduces every aspect of modern visual merchandising, from pointofpurchase displays to signage. Replete with photos and illustrations, it illuminates the fundamentals of good design, walks through projects from concept to completion, and presents unique strategies for bringing charm, distinction, and excitement to any store. Updated throughout, this edition adds a new chapter on visual merchandising to multicultural consumers, and another on green initiatives and environmentallyaware visual design. It contains new examples and artwork from retailers of all sizes, including an expanded 24page fullcolor section.

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