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Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More ,New
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Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?In her followup to The Nonprofit Marketing Guide: HighImpact, LowCost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.Inside: Eyeopening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Uptodate guidance on communicating in a fastpaced, multichannel world How to make bigpicture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Realworld examples from 100+ nonprofits of all sizes and missionsThis book is your musthave guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Content Marketing for Nonprofits'? A: The book focuses on designing and implementing a content marketing strategy tailored for nonprofits, helping them engage their community and raise funds effectively.
- Q: Who is the author of this book? A: The author is Kivi Leroux Miller, who is known for her expertise in nonprofit marketing.
- Q: What are some key topics covered in the book? A: Key topics include planning and creating valuable content, adapting to changes in nonprofit marketing, and practical tactics like using editorial calendars.
- Q: Is this book suitable for beginners in nonprofit marketing? A: Yes, the book provides foundational insights and actionable steps, making it suitable for both beginners and seasoned professionals in nonprofit marketing.
- Q: How many pages does the book have? A: The book has a total of 432 pages.
- Q: What is the format of the book? A: The book is available in paperback format.
- Q: When was 'Content Marketing for Nonprofits' published? A: The book was published on September 3, 2013.
- Q: Can this book help with social media marketing for nonprofits? A: Yes, the book discusses how to create shareable content that can enhance social media marketing efforts for nonprofits.
- Q: What condition is the book in? A: The book is listed as 'New'.
- Q: Does the book include real-world examples? A: Yes, it features real-world examples from over 100 nonprofits of various sizes and missions, illustrating successful marketing strategies.