Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More ,Used
Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More ,Used

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More ,Used

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SKU: SONG1118444027
Brand: Wiley
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Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?In her followup to The Nonprofit Marketing Guide: HighImpact, LowCost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.Inside: Eyeopening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Uptodate guidance on communicating in a fastpaced, multichannel world How to make bigpicture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Realworld examples from 100+ nonprofits of all sizes and missionsThis book is your musthave guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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