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Content Strategy for the Web, 2nd Edition,New
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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESSBETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn?t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and costsavings opportunities exist, but you?re not sure where to start. How can you realize the value of content while planning for its longterm success?For organizations all over the world, Content Strategy for the Web is the goto content strategy handbook. Read it to:Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategyWith allnew chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is 'Content Strategy for the Web, 2nd Edition' about? A: 'Content Strategy for the Web, 2nd Edition' is a comprehensive guide that helps organizations understand the importance of content strategy and its business value, offering insights into processes and decisions needed for effective content creation.
- Q: Who is the author of this book? A: The book is authored by Kristina Halvorson, a recognized expert in content strategy.
- Q: When was the second edition published? A: The second edition of 'Content Strategy for the Web' was published on February 10, 2012.
- Q: What topics does this book cover? A: This book covers topics such as understanding content strategy, building a business case for content, and making informed decisions about content creation.
- Q: How many pages does the book have? A: 'Content Strategy for the Web, 2nd Edition' contains 224 pages.
- Q: Is this book suitable for beginners in content strategy? A: Yes, the book is designed to be accessible for both beginners and experienced professionals looking to enhance their understanding of content strategy.
- Q: What format is the book available in? A: The book is available in paperback format.
- Q: Are there new features in the second edition? A: Yes, the second edition includes all-new chapters, updated material, and case studies to enhance the reader's understanding.
- Q: Can this book help in planning long-term content success? A: Yes, it provides frameworks and strategies to help organizations plan for the long-term success of their content.
- Q: What is the primary audience for this book? A: The primary audience includes content strategists, marketers, and anyone involved in content creation and management.