Title
Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter),New
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In this essential guide, Meghan Casey outlines a stepbystep approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Make sense of your business environment and understand your audience Get stakeholders aligned on business goals and user needs Set your content strategy and decide how to measure success Create, maintain, and govern onstrategy content You'll learn to control your contentand not have it control you.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'The Content Strategy Toolkit'? A: 'The Content Strategy Toolkit' primarily focuses on providing a step-by-step approach to developing a content strategy, addressing planning, creation, delivery, and management of content.
- Q: Who is the author of this book? A: The author of 'The Content Strategy Toolkit' is Meghan Casey, an expert in content strategy.
- Q: What can I expect to learn from this book? A: Readers can expect to learn how to identify content problems, align stakeholders, set a content strategy, and measure success effectively.
- Q: Is this book suitable for beginners in content strategy? A: Yes, the book is designed to be accessible and practical for both beginners and experienced professionals in content strategy.
- Q: How many pages does the book have? A: 'The Content Strategy Toolkit' contains 272 pages, providing ample content and guidance.
- Q: What is the publication date of this book? A: The book was published on June 18, 2015.
- Q: What type of binding does this book have? A: 'The Content Strategy Toolkit' is available in paperback binding.
- Q: Can this book help in managing content across different teams? A: Yes, it offers guidelines on aligning stakeholders and managing content effectively across teams.
- Q: Does this book include templates for content strategy? A: Yes, the book includes templates and methods to help readers apply the content strategy principles discussed.
- Q: Is this book recommended for marketing professionals? A: Absolutely, marketing professionals will find valuable insights and tools for improving their content strategies.