Contextual Pricing: The Death Of List Price And The New Market Reality,New

Contextual Pricing: The Death Of List Price And The New Market Reality,New

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SKU: DADAX0071772464
UPC: 9780071772464
Brand: Mcgraw-Hill Education
Condition: New
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Contextual Pricing: The Death Of List Price And The New Market Reality

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: How many pages does the book have? A: This book has two hundred fifty-six pages. It provides a comprehensive exploration of contextual pricing strategies and techniques.
  • Q: What is the binding type of this book? A: The book is bound in hardcover. This ensures durability and a professional look for your bookshelf.
  • Q: What are the dimensions of this book? A: The book measures six point four two inches in length, zero point eight four inches in width, and nine point four one inches in height.
  • Q: Who is the author of this book? A: The author of the book is Robert G. Docters. He brings expertise in pricing strategies and business insights.
  • Q: What is the genre of this book? A: This book falls under the commerce genre. It focuses on innovative pricing strategies for businesses.
  • Q: How do I apply the strategies from this book? A: To apply the strategies, read through the case studies and techniques provided. Implement the contextual pricing strategies in your business model.
  • Q: Is this book suitable for beginners in business? A: Yes, this book is suitable for beginners. It explains pricing strategies in an accessible manner for all business leaders.
  • Q: Can I use this book for B2B and B2C pricing strategies? A: Yes, this book covers both B2B and B2C markets. It provides insights applicable to various business contexts.
  • Q: What kind of readers would benefit from this book? A: CEOs, marketing directors, and sales managers would benefit greatly. The insights are designed for decision-makers in businesses.
  • Q: How should I care for this hardcover book? A: Keep the book in a dry, cool place. Avoid placing heavy objects on it to maintain its shape and condition.
  • Q: Is there a warranty for this book? A: No, books typically do not come with a warranty. However, check the retailer's return policy for any issues.
  • Q: What if the book arrives damaged? A: If the book arrives damaged, contact the retailer immediately for a return or replacement. Most retailers have customer service for such issues.
  • Q: How can I improve my pricing strategy using this book? A: You can improve your pricing strategy by following the contextual insights and case studies provided in the book.
  • Q: Is this book relevant for online businesses? A: Yes, the book is highly relevant for online businesses. It discusses strategies that are applicable in digital marketplaces.
  • Q: Does this book include real-world case studies? A: Yes, the book includes illuminating case studies. These provide practical examples of contextual pricing in action.
  • Q: What makes this book different from other pricing books? A: This book focuses on the significance of context in pricing, which is often overlooked in traditional pricing strategies.

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