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Contextual Pricing: The Death Of List Price And The New Market Reality,New
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Contextual Pricing: The Death Of List Price And The New Market Reality
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main focus of 'Contextual Pricing: The Death of List Price and the New Market Reality'? A: The book focuses on how pricing should be approached by understanding market context rather than relying solely on traditional pricing strategies. It emphasizes the importance of comparison points and contextual messages in influencing customer buying decisions.
- Q: Who is the author of this book? A: The author of 'Contextual Pricing' is Robert G. Docters.
- Q: What are the key benefits of reading 'Contextual Pricing'? A: Readers will gain insights into developing effective pricing strategies, understanding customer buying behavior, and learning how to harmonize pricing with branding and marketing strategies to maximize revenue.
- Q: Is this book suitable for business leaders and managers? A: Yes, the book is particularly useful for CEOs, P&L managers, marketing directors, and sales managers who want to enhance their pricing strategies and improve business performance.
- Q: What type of industries can benefit from the strategies discussed in the book? A: The strategies outlined in 'Contextual Pricing' are applicable across various industries, including B2B and B2C markets, making it relevant for a wide range of businesses.
- Q: How many pages does 'Contextual Pricing' have? A: The book contains 256 pages.
- Q: What is the publication date of this book? A: The book was published on November 9, 2011.
- Q: What binding format is available for 'Contextual Pricing'? A: The book is available in a hardcover binding format.
- Q: What is the condition of the book when purchased? A: The book is sold in new condition.
- Q: Can 'Contextual Pricing' help in avoiding price wars? A: Yes, the book discusses how to develop contextual pricing strategies that can effectively counteract destructive price wars by emphasizing value and context over simple price competition.