Controversial MegaEvents and the Sponsor's Image: The Affect of the 2008 Olympic Games on its Sponsor's Social Image,Used

Controversial MegaEvents and the Sponsor's Image: The Affect of the 2008 Olympic Games on its Sponsor's Social Image,Used

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SKU: DADAX3844310886
Brand: LAP Lambert Academic Publishing
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How do controversial megaevents affect the social image of its sponsors? This is the main question considered in this book. The research attempts to respond to this question as fully as possible. Therefore, several theoretical research streams are being discussed, such as corporate social responsibility (CSR), corporate image, sport sponsorship, and social risk. It is concluded that the finding are opposing the expectations. This research proves that negative publicity surrounding a megaevent regarding human rights abuses which are not related to the sport event do not damage the sponsor's image.

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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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