Title
Convergence Culture: Where Old And New Media Collide,New
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Winner Of The 2007 Society For Cinema And Media Studies Katherine Singer Kovacs Book Award2007 Choice Outstanding Academic Titlea Classic Study On The Dynamic Between An Individual And Different Media Channelsconvergence Culture Maps A New Territory: Where Old And New Media Intersect, Where Grassroots And Corporate Media Collide, Where The Power Of The Media Producer And The Power Of The Consumer Interact In Unpredictable Ways.Henry Jenkins, One Of Americas Most Respected Media Analysts, Delves Beneath The New Media Hype To Uncover The Important Cultural Transformations That Are Taking Place As Media Converge. He Takes Us Into The Secret World Of Survivor Spoilers, Where Avid Internet Users Pool Their Knowledge To Unearth The Shows Secrets Before They Are Revealed On The Air. He Introduces Us To Young Harry Potter Fans Who Are Writing Their Own Hogwarts Tales While Executives At Warner Brothers Struggle For Control Of Their Franchise. He Shows Us How The Matrix Has Pushed Transmedia Storytelling To New Levels, Creating A Fictional World Where Consumers Track Down Bits Of The Story Across Multiple Media Channels.Jenkins Argues That Struggles Over Convergence Will Redefine The Face Of American Popular Culture. Industry Leaders See Opportunities To Direct Content Across Many Channels To Increase Revenue And Broaden Markets. At The Same Time, Consumers Envision A Liberated Public Sphere, Free Of Network Controls, In A Decentralized Media Environment. Sometimes Corporate And Grassroots Efforts Reinforce Each Other, Creating Closer, More Rewarding Relations Between Media Producers And Consumers. Sometimes These Two Forces Are At War.Jenkins Provides A Riveting Introduction To The World Where Every Story Gets Told And Every Brand Gets Sold Across Multiple Media Platforms. He Explains The Cultural Shift That Is Occurring As Consumers Fight For Control Across Disparate Channels, Changing The Way We Do Business, Elect Our Leaders, And Educate Our Children.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main theme of 'Convergence Culture'? A: 'Convergence Culture' explores the intersection of old and new media, highlighting how media producers and consumers interact in a changing landscape.
- Q: Who is the author of this book? A: The book is authored by Henry Jenkins, a respected media analyst known for his insights on media and culture.
- Q: What recognition has this book received? A: 'Convergence Culture' won the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award and was named a 2007 Choice Outstanding Academic Title.
- Q: What type of binding does this book have? A: The book is available in hardcover binding, providing durability and a professional appearance.
- Q: How many pages are in 'Convergence Culture'? A: 'Convergence Culture' consists of 368 pages, offering an in-depth exploration of its themes.
- Q: When was 'Convergence Culture' published? A: The book was published on August 1, 2006.
- Q: What condition is the used book in? A: The used book is described as being in good condition, suitable for readers looking for an affordable option.
- Q: What are some key topics discussed in the book? A: Key topics include the dynamics of media convergence, transmedia storytelling, and the evolving relationship between consumers and media producers.
- Q: Is 'Convergence Culture' suitable for academic study? A: Yes, the book is recognized as an important academic resource, particularly for those studying media and cultural studies.
- Q: What cultural transformations does Jenkins discuss? A: Jenkins discusses how the convergence of media is reshaping public culture, consumer behavior, and the production of media content.