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Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too,Used
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Realtime conversations turn leads into customersConversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internetsavvy consumers purchase goods and services. Modern messaging apps, which allow for realtime conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and followup sales calls don't provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around realtime, oneonone conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real timewhen it's most convenient for themconversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers.Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: Merge inbound and outbound tactics into a more productive dialog with customers Integrate conversational marketing techniques into your existing sales and marketing workflowFacetoface meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experienceand salesskyhigh.
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