Conversations with Marketing Masters,Used

Conversations with Marketing Masters,Used

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SKU: SONG0470025913
UPC: 9780470025918
Brand: Wiley
Condition: Used
$17.38
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Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great and a glimpse of the marketing future.The Marketing Masters featured are Philip Kotler, David Aaker, JeanClaude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are freeflowing dialogues in which each personality is allowed to shine through.

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