Author
Bindng
CoOpetition
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The game of business changes constantly. So should your business strategy.When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with coopetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Coopetition is a pioneering, highprofit means of leveraging business relationships.The Harvard Business Schools Adam M. Brandenburger and the Yale School of Managements Barry J. Nalebuff, scholars and consultants, have developed a fivepart business strategy that shows how to do more than play the game of business. It shows how you can change the game of business for maximum benefit.Though often compared to games like chess and poker, business is different. To win at chess or poker, someone has to lose. In business, longterm profitability doesnt require others to fail. And in business, people are free to change the rules, the players, the boundaries, the game itself. Intel, Nintendo, American Express, NutraSweet, American Airlines and dozens of other companies have been using the strategies of coopetition to change the game of business to their benefit. By telling stories of these companies, and formulating strategies based on the science of game theory, Brandenburger and Nalebuff have created a book thats insightful and instructive for managers eager to move their companies into a new mindset.Coopetition will revolutionize the way you play the game of business.
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