Corporate Architecture. Architektur Innerhalb Globaler Unternehmen: Markenlandschaften Der Zukunft (German Edition),Used

Corporate Architecture. Architektur Innerhalb Globaler Unternehmen: Markenlandschaften Der Zukunft (German Edition),Used

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Delivery time: 3-5 business days (USA)
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Masterarbeit aus dem Jahr 2006 im Fachbereich Kunst Architektur, Baugeschichte, Denkmalpflege, Note: 2.0, Universitt DuisburgEssen (Zollverein School of Management and Design), Veranstaltung: MBA Abschluarbeit Zollverein School of Management and Design, Sprache: Deutsch, Abstract: Die Studie betrachtet die aktuelle Verwendung von Architektur innerhalb globaler Unternehmen. Ihr Fokus liegt hierbei auf der Reprsentanz gegenber dem Kunden, sprich der Schnittstelle zwischen Konsument und Marke. Sie basiert auf einer qualitativen, branchenbergreifenden Analyse der Unternehmen Carhartt Europe, Degussa GmbH, ERCO Leuchten GmbH, Lexus (TDG), Deutsche Telekom AG, ThyssenKrupp AG und dem ZDF, jeweils vertreten durch die Marketingleitung oder die Geschftsfhrung Deutschland. Neben der Abbildung aktueller architektonischer Typologien und erkennbarer Gestaltungsmustern wird die gegenwrtige strategische Relevanz innerhalb von Unternehmen dargelegt sowie erkennbare Trends und Entwicklungen aufgezeigt. Darber hinaus verfolgt die Ausarbeitung das Ziel, Mglichkeiten der Architektur auf Grund ihrer Eigenschaften innerhalb der strategischen Prozesse des Unternehmens zu betrachten, die ber die rein reprsentative, passive Verwendung in Form eines Marketing Instrumentes am Ende einer Prozesskette hinausgehen. Architektur wird an dieser Stelle nicht mehr allein als gestaltbares Medium verstanden, sondern als konomisch ausgerichtete Forschung, in der Architektur sich als Vermittler von Verhaltensweisen und Lebensstilen darstellt, die nicht nur beurteilen, welche Rume Architektur schafft, sondern welche gesellschaftlichen Rume durch Architektur erschlossen und ermglicht werden knnen und in der Schnittstelle zwischen Konsument und Marke einen erweiterbaren Nutzen sieht.

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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We accept payments with :
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