Title
Corporate Branding von Grndungsunternehmen: Der erfolgreiche Aufbau der Unternehmensmarke (Entrepreneurship) (German Edition),Used
Delivery time: 8-12 business days (International)
Product Description Verena Rode zeigt Wirkungszusammenhnge auf und identifiziert wichtige potenzielle Problemfelder bei der Umsetzung von Corporate Culture, Corporate Behavior, Corporate Design und Corporate Communication. From the Back Cover Ein wesentlicher Erfolgsfaktor von Unternehmen ist die Unternehmensmarke, und starke Unternehmensmarken sind kein Zufallsprodukt. Auch ist der Markenaufbau kein Teilbereich des Marketing, sondern setzt mit der Unternehmensgrndung ein und ist Teil des strategischen Managements. Die Umsetzung des Corporate Branding hat erheblichen Einfluss auf die berlebensfhigkeit von Unternehmen, besonders von Grndungsunternehmen, die sich binnen eines Zeitfensters am Markt etablieren mssen. Um die Komplexitt des Markenaufbaus zu reduzieren und alle wesentlichen Markenaspekte mit ihren Wirkungen zu bercksichtigen, entwickelt Verena Rode ein umfassendes Corporate BrandingModell fr Grndungsunternehmen, das sie mittels der Partial Least SquaresMethode (PLS) empirisch berprft und besttigt. Die Autorin zeigt Wirkungszusammenhnge auf und identifiziert wichtige potenzielle Problemfelder bei der Umsetzung von Corporate Culture, Corporate Behavior, Corporate Design und Corporate Communication. Sie bietet eine konkrete Richtschnur, an der sich Grnder beim Markenaufbau orientieren knnen. About the Author Dr. Verena Rode promovierte bei Prof. Dr. Peter Witt am Lehrstuhl fr Unternehmertum und Existenzgrndung der Wissenschaftlichen Hochschule fr Unternehmensfhrung (WHU) in Vallendar. Sie ist Special Advisor bei dem internationalen ITDienstleister Atos Origin.
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Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.