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Corporate Communication: A Guide to Theory and Practice
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The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.New to This Edition:A revised chapter on comm s in the rapidly changing media landscape, incorporating new technologies and social media. Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability. New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestl. Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.
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- Q: How many pages does this book have? A: This book has three hundred thirty-six pages. It provides extensive coverage of corporate communication theories and practices.
- Q: What size is the book? A: The book measures six point six nine inches in length, zero point seven six inches in width, and nine point five three inches in height. This makes it a convenient size for reading and reference.
- Q: What type of binding does this book have? A: This book is paperback bound. Paperback editions are often preferred for their lightweight and flexible nature.
- Q: Who is the author of this book? A: The author of this book is Joep P. Cornelissen. He is recognized for his expertise in corporate communication.
- Q: What topics are covered in this book? A: The book covers various topics such as employee communication, crisis management, and leadership communication. Additionally, it addresses contemporary issues like CEO activism.
- Q: Is this book suitable for beginners in corporate communication? A: Yes, this book is suitable for beginners. It provides foundational knowledge as well as advanced insights into current trends.
- Q: Can this book be used for academic courses? A: Yes, this book is an essential resource for students studying corporate communication and related fields. It is widely used in academic settings.
- Q: Is there a specific reading level for this book? A: There is no specific reading level, but it is intended for university students and professionals. Readers should have a basic understanding of communication concepts.
- Q: How should I store this book? A: Store this book in a cool, dry place away from direct sunlight. This will help preserve its condition over time.
- Q: Can I clean the book if it gets dirty? A: Yes, you can clean the book gently with a soft, dry cloth. Avoid using water or cleaning solutions that may damage the cover.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or exchange. Most sellers have policies in place for such situations.
- Q: Does this book come with a warranty? A: No, this book does not come with a warranty. However, return policies may vary by seller.
- Q: Is this book a good resource for PR professionals? A: Yes, this book is a valuable resource for PR professionals. It offers insights into best practices and emerging trends in the field.
- Q: Are there case studies included in this book? A: Yes, there are new case studies included in this edition. These case studies feature companies like Apple and Facebook to illustrate real-world applications.
- Q: What makes this edition different from previous ones? A: This edition has been fully revised to reflect new trends in social media and includes deeper coverage of key topics. It captures the latest developments in corporate communication.