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Corporate Communication: A Guide to Theory and Practice,Used
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The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.New to This Edition:A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media. Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability. New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestl. Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.
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- Q: What is the primary focus of 'Corporate Communication: A Guide to Theory and Practice'? A: 'Corporate Communication: A Guide to Theory and Practice' primarily focuses on the evolving landscape of corporate communication, emphasizing key topics such as employee communication, crisis management, and the role of social media in modern communication strategies.
- Q: Who is the author of this book? A: The author of 'Corporate Communication: A Guide to Theory and Practice' is Joep P. Cornelissen.
- Q: What edition of the book is currently available? A: The sixth edition of the book is currently available, which includes updated content reflecting recent trends in communication.
- Q: When was 'Corporate Communication: A Guide to Theory and Practice' published? A: 'Corporate Communication: A Guide to Theory and Practice' was published on February 6, 2020.
- Q: How many pages does this book contain? A: The book contains a total of 336 pages.
- Q: What type of binding does this book have? A: The book is available in paperback binding.
- Q: What are some of the case studies included in the book? A: The book includes case studies featuring corporations such as Apple, Facebook, Gillette, Lenovo, and Nestlé.
- Q: Is this book suitable for students? A: Yes, 'Corporate Communication: A Guide to Theory and Practice' is essential reading for students studying corporate communication, organizational communication, strategic communication, public relations, and marketing communications.
- Q: Does the book address new trends in social media? A: Yes, the sixth edition features a revised chapter that incorporates new technologies and social media trends impacting corporate communication.
- Q: What is the condition of the book? A: The book is listed as 'New'.