Corporate Public Relations: A New Historical Perspective (Routledge Communication Series),Used

Corporate Public Relations: A New Historical Perspective (Routledge Communication Series),Used

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This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering longterm alternatives for the future of public relations valuable to both practitioners and corporate executives.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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