Title
CorporateIdentityorientierte Unternehmenspolitik: Eine Untersuchung unter besonderer Bercksichtigung von Corporate Design und ,Used
Delivery time: 8-12 business days (International)
Probleme der CorporateIdentityorientierten Unternehmenspolitik sind bis her hauptschlich im praxisorientierten Schrifttum errtert worden; dabei werden oftmals nur Teilaspekte des unternehmensumfassenden Corporate IdentityGedankens bercksichtigt. Dies wird zum Anla genommen, ein komplexes, integriertes CorporateIdentityPlanungskonzept auf Basis eines in sich stimmigen Begriffssystems zu entwickeln und einen Ansatz zur Auswahl von unternehmensinternen und externen Cor porateIdentityHandlungsmglichkeiten zu erarbeiten. Besondere Aufmerksamkeit wird dem Corporate Advertising als einem we sentlichen 'CorporateIdentityBestandteil geschenkt. Es werden Lsungsan stze zur Planung des CorporateAdvertisingBudgets entwickelt und die Botschaftsgestaltung von CorporateAdvertisingAnzeigen einer empirischen, inhaltsanalytischen Untersuchung unterzogen. Da bisher fundierte Erkennt nisse hinsichtlich des Beitrages eines Corporate Designs zu einer Corporate Identity fehlen, wird es zudem als notwendig erachtet, die durch ein Corpo rate Design erzielbaren Wirkungen (aus psychologischer Sicht) zu begrn den. Die vorliegende Arbeit ist von der Wirtschaftswissenschaftlichen Fakultt der Universitt Tbingen als Dissertation angenommen worden. Mein beson derer Dank gilt meinem verehrten akademischen Lehrer, Herrn Professor Dr. Ralph Berndt. Er hat durch seine wissenschaftliche Betreuung und stndige Diskussionsbereitschaft das Entstehen dieser Arbeit nachhaltig gefrdert. Herrn Professor Dr. Marcell Schweitzer danke ich fr die bereitwillige ber nahme des Koreferats. Ebenso mchte ich mich bei meinen Kollegen, Frau Dr. Claudia Fantapie Altobelli, Herrn Dipl.Kfm. Matthias Stelzer, Herrn Dipl.Kfm. Jrgen Mengele und Herrn Dipl.Vw. Matthias Sander fr zahlreiche Anre gungen und Verbesserungsvorschlge bedanken.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.