Title
Covert Cows And Chickfila: How Faith, Cows, And Chicken Built An Iconic Brand
Delivery time: 8-12 business days (International)
The Longtime Chief Marketing Officer For Chickfila Tells The Inside Story Of How The Company Turned Prevailing Theories Of Fastfood Marketing Upside Down And Built One Of The Most Successful And Beloved Brands In America.Covert Cows Will Help You Discover Unexpected, Outofthebox Marketing Methods And New Ways Of Approaching Business Problems. Understand The Positive Impact Of Building A Business Based On Biblical Principles. Receive An Insiders Look At The Evolution Of One Of Americas Most Beloved Brands. Learn Key Marketing And Business Insights From The Man Who Was The Chief Marketing Officer For Chickfila For Thirtyfour Years.During His Thirtyfouryear Tenure At Chickfila, Steve Robinson Was Integrally Involved In The Companys Growthfrom 184 Stores And $100 Million In Annual Sales In 1981 To Over 2,100 Stores And Over $6.8 Billion In Annual Sales In 2015And Was A Firsthand Witness To Its Evolution As An Indelible Global Brand. In Covert Cows And Chickfila, Robinson Shares Behindthescenes Accounts Of Key Moments, Including The Creation Of The Chickfila Corporate Purpose And The Formation And Management Of The Nowiconic Eat Mor Chikin Cow Campaign.Drawing On His Personal Interactions With The Gifted Team Of Company Leaders, Restaurant Operators, And The Company'S Founder, Truett Cathy, Robinson Explains The Important Traits That Built The Company'S Culture And Sustained It Through Recession And Many Other Challenges. He Also Reveals How Every Aspect Of The Company'S Approach Reflects An Unwavering Dedication To Christian Values And To The Individual Customer Experience. Written With Disarming Candor And Revealing Storytelling, Covert Cows And Chickfila Is The Neverbeforetold Story Of A Great American Success.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.