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Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors,New
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Why should I do business with you and not your competitor?Whether you are a retailer, manufacturer, distributor, or service provider if you cannot answer this question, you are surely losing customers, clients and market share. This eyeopening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition.The five fatal flaws of most companies: They dont have a competitive advantage but think they do They have a competitive advantage but dont know what it isso they lower prices instead They know what their competitive advantage is but neglect to tell clients about it They mistake strengths for competitive advantages They dont concentrate on competitive advantages when making strategic and operational decisionsThe good news is that you can overcome these costly mistakes by identifying your competitive advantages and creating new ones. Consultant, public speaker, and competitive advantage expert Jaynie Smith will show you how scores of small and large companies substantially increased their sales by focusing on their competitive advantages. When advising a CEO frustrated by his salespeoples inability to close deals, Smith discovered that his company stayed on schedule 95 percent of the time an achievement no one else in his industry could claim. By touting this and other competitive advantages to customers, closing rates increased by 30 percentand so did company revenues.Jack Welch has said, If you dont have a competitive advantage, dont compete. This straighttothepoint book is filled with insightful stories and specific steps on how to pinpoint your competitive advantages, develop new ones, and get the message out about them.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Creating Competitive Advantage'? A: The book focuses on how businesses can identify and leverage their competitive advantages to stand out in the market and grow their sales.
- Q: Who is the author of the book? A: The author is Jaynie L. Smith, a renowned international consultant and speaker specializing in competitive advantage.
- Q: How many pages are in this book? A: The book contains a total of 240 pages.
- Q: What type of binding does the book have? A: The book is available in hardcover binding.
- Q: When was 'Creating Competitive Advantage' published? A: The book was published on April 25, 2006.
- Q: What are some common mistakes companies make regarding competitive advantage? A: Common mistakes include not having a competitive advantage, misunderstanding what their advantage is, or failing to communicate it to customers.
- Q: Is this book suitable for all types of businesses? A: Yes, the guidance in the book is applicable to retailers, manufacturers, distributors, and service providers alike.
- Q: What is the author's approach in the book? A: The author provides insightful stories and specific steps to help businesses pinpoint and develop their competitive advantages.
- Q: Does the book include real-life examples? A: Yes, the book includes examples of how various companies successfully increased sales by focusing on their competitive advantages.
- Q: What is the intended audience for this book? A: The intended audience includes entrepreneurs, business leaders, and anyone interested in improving their competitive positioning in the market.