Creating Strategic Leverage: Matching Company Strengths With Market Opportunities

Creating Strategic Leverage: Matching Company Strengths With Market Opportunities

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SKU: SONG0471631426
UPC: 9780471631422
Brand: Wiley
Condition: Used
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Not only examines how to analyze industry structure and how todetermine your company's competitive position within it, but alsodetails how to use such analysis in order to gain the competitiveedge by anticipating or changing the rules of the gameevenchanging the game itself. Provides clear, concise solutions to somemajor problems such as how to describe and communicate a strategyand how to determine what's feasible and what's not, depending onyour company's position. Packed with case studies from suchindustries as AT&T, Federal Express, United Airlines and more.

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