Title
Creating the College Man: American Mass Magazines and MiddleClass Manhood, 18901915 (Studies in American Thought and Culture),Used
Delivery time: 8-12 business days (International)
How did a college education become so vital to American notions of professional and personal advancement? Reared on the ideal of the selfmade man, American men had long rejected the need for college. But in the early twentieth century this ideal began to change as white men born in the U.S. faced a barrage of new challenges, among them a stultifying bureaucracy and growing competition in the workplace from an influx of immigrants and women. At this point a college education appealed to young men as an attractive avenue to success in a dawning corporate age. Accessible at first almost exclusively to middleclass white males, college funneled these aspiring elites toward a more comfortable and certain future in a revamped construction of the American dream.In Creating the College Man Daniel A. Clark argues that the dominant mass media of the erapopular magazines such as Cosmopolitan and the Saturday Evening Postplayed an integral role in shaping the immediate and longterm goals of this select group of men. In editorials, articles, fiction, and advertising, magazines depicted the college man as simultaneously cultured and scientific, genteel and athletic, polished and tough. Such depictions underscored the college experience in powerful and attractive ways that neatly united the incongruous strains of American manhood and linked a college education to corporate success.
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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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