Title
Creating The Corporate Soul: The Rise Of Public Relations And Corporate Imagery In American Big Business-used
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Over The Course Of The Twentieth Century The Popular Perception Of Americas Giant Corporations Has Undergone An Astonishing Change. Condemned As Dangerous Leviathans In The Centurys First Decades, By 1945 Major Corporations Had Become Respected, Even Revered, Institutions. Roland Marchands Lavishly Illustrated And Carefully Researched Book Tells How Large Companies Such As At&T And U.S. Steel Created Their Own 'Souls' In Order To Reassure Consumers And Politicians That Bigness Posed No Threat To Democracy Or American Values.Marchand Traces This Important Transformation In The Culture Of Capitalism By Offering A Series Of Case Studies Of Such Corporate Giants As General Motors, General Electric, Metropolitan Life Insurance, And Du Pont Chemicals. Marchand Examines The Rhetorical And Visual Imagery Developed By Corporate Leaders To Win Public Approval And Build Their Own Internal Corporate Culture. In The 'Golden Era' Of The 1920S, Companies Boasted Of Their Business Statesmanship, But In The Depression Years Many Of Them Turned In Desperation To Forms Of Public Relations That Strongly Defended The Capitalist System. During World War Ii Public Relations Gained New Prominence Within Corporate Management As Major Companies Linked Themselves With Mainstreet, Smalltown America. By The Wars End, The Corporations Image As A 'Good Neighbor' Had Largely Replaced That Of The 'Soulless Giant.' American Big Business Had Succeeded In Wrapping Increasingly Complex Economic Relationships In The Comforting Aura Of Familiarity.Marchand, Author Of The Widely Acclaimed Advertising The American Dream (1985), Provides An Elegant And Convincing Account Of The Origins And Effects Of The Corporate Imagery So Ubiquitous In Our World Today.
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- Q: What is the page count of the book? A: The book contains four hundred seventy pages. This extensive length provides a detailed exploration of the evolution of corporate imagery.
- Q: What are the dimensions of the book? A: The book measures seven point seventy-six inches in length, one point seventy-five inches in width, and ten point fifty-one inches in height. These dimensions make it a standard hardcover size.
- Q: What type of binding does this book use? A: The book is bound in hardcover. This durable binding is designed for longevity and frequent use.
- Q: How should I read this book for best understanding? A: To fully grasp the content, consider reading it in chronological order. The author presents case studies that build on each other to showcase the changes in corporate imagery.
- Q: Is this book suitable for students? A: Yes, this book is suitable for students, particularly those studying economics or public relations. Its academic rigor provides valuable insights into corporate communications.
- Q: What is the author's writing style like? A: Roland Marchand's writing style is elegant and analytical. He combines research with engaging narratives to effectively convey complex ideas.
- Q: How should I care for this hardcover book? A: To keep the book in good condition, store it upright in a cool, dry place. Avoid exposure to direct sunlight to prevent fading of the cover and pages.
- Q: Can I clean the book if it gets dirty? A: Yes, you can clean the book gently. Use a soft, dry cloth to wipe the cover and pages, avoiding any moisture that could damage the material.
- Q: Is this book safe for children? A: This book is intended for adult readers and may not be suitable for children. It discusses complex themes related to corporate practices and public relations.
- Q: How does this book compare to others in the economics genre? A: This book offers a unique perspective on corporate imagery that sets it apart from typical economics texts. It combines historical analysis with case studies of major corporations.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or exchange. Most sellers provide a return policy for defective items.
- Q: Is there a warranty for this book? A: No, there is typically no warranty for books. However, many retailers offer satisfaction guarantees or return policies.
- Q: What if I have questions about the content? A: If you have questions about the content, consider joining a book club or online forum. Engaging with others can enhance your understanding of the material.
- Q: How does this book address public relations? A: The book addresses public relations by analyzing how corporations shaped their images to gain public trust. It highlights key strategies used during different historical periods.
- Q: What topics are covered in this book? A: The book covers topics such as corporate imagery, public relations strategies, and the evolution of capitalism in America. It provides a comprehensive overview of these themes.
- Q: Who is the publisher of this book? A: The book is published by the University of California Press. This reputable publisher is known for its academic and scholarly works.