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Creating the CustomerDriven Library: Building on the Bookstore Model,New
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How can libraries make a difference in their communities when customers choose to hang out in the spacious, wellstocked new bookstore instead? With the goal of helping libraries market their services using lowcost or nocost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores.Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their missionto broaden library use and increase relevance while serving community needslibraries can improve customer service, looks, and functionality in ways that enhance its community mission. Use Creating the CustomerDriven Library to: Offer accessible, customerfriendly signs, catalogs, and interior spaces Identify the unique needs of your library's communitythen meet those needs Create a stepbystep, customized promotion plan that communicates with your market Find costeffective ways to connectfrom userfriendly web sites to promo brochures Show customers what the library has to offer and entice them to give it a tryLibraries remain vitally important to the organizations and communities they serve. Using these outreach and marketing strategies, Woodward shows libraries how to 'Become better than a bookstore,' even without a hefty budget.
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